Brand Guide
Software to grow your
fitness business
Exercise.com is the all-in-one platform powering the next generation of fitness businesses.
Run your fitness business
Easily schedule appointments and classes, accept payments, send reminders, track visits, and view business reports from your custom-branded apps.
Train clients
Manage everything related to a client’s workout in one place while easily logging workouts from your custom-branded apps to track progress, provide automated workout summaries, and much more.
Engage with clients
Acquire, nurture, and retain clients throughout the funnel with full CRM and client lifecycle management. Send email, SMS, and in-app notifications automatically to engage and delight your clients.
Deliver fitness everywhere
Offer online workouts by selling workout plans, automated memberships, group challenges, live streaming, digital products, on-demand fitness content, and individual workouts through your own custom-branded apps.
Generate revenue
Monetize and grow your fitness business. Payment processing, ecommerce, commissions, invoicing, account balances, coupon codes, upsells, subscriptions, and more. Supercharge your earning potential.
Logos
The Exercise.com logo comes in various symbol and wordmark flavors.
Wordmarks
When using the wordmark, the horizontal wordmark is preferred. Alternates available: vertical wordmarks.
Wordmark text color
There are dark and light text flavors of the wordmark; dependent on use.
Logo color
Always use the full color ("prism") logo, unless an alternate is required. Alternates available: Outline and Monochrome logos.
Download Logos
Typography
Exercise.com uses the font family "Sawton Industrial".
Text size
Relative text sizes are shown below. Coming soon: spec for various digital and print media applications.
Text weight
Headings and 'emphasis' text uses "Sawton Industrial Regular". Body text uses “Sawton Industrial Light”.
Text color
Follow the brand color guidelines for text color.
#H1
ABC123
#H2
EXERCISE
TAKES THE GOLD $
Congrats crew!
#H3
Heros World Championship:
The International
#H4
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzæøå
1234567890&&&%$!«№€#
#BodyLarge
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzæøå
1234567890&&&%$!«№€#
#Body
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzæøå
1234567890&&&%$!«№€#
#Body Small
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzæøå
1234567890&&&%$!«№€#
Download Fonts
Icons
Icons will either belong to the icon family "Font Awesome 6", or be a custom Brand Icon.
When and where?
Brand Icons are bespoke–created for things like the Platform categories–e.g. Business, Workout, Marketing, Online, Payments, More.
Everything else uses a Font Awesome icon.
Font Awesome Icons
Font Awesome weight
When using Font Awesome, regular and solid weights are preferred.
Font Awesome color
Follow the brand color guidelines for icon color.
Brand Icons
What are Brand Icons again?
Brand Icons are bespoke–created for things like the Platform categories–e.g. Business, Workout, Marketing, Online, Payments, More.
Download Brand Icons
Download Font Awesome 6
Go to fontawesome.com
Colors
Black
White
Primary
Secondary
Success
Error
Heading Text
...Dark mode
Text
...Dark mode
Secondary Text
...Dark mode
Illustrations
Illustrations belong to the following categories:
Product images
User interface screens and elements
Backgrounds
Full backgrounds that can be used behind things like Product Images
Shapes
Illustrative elements such as our wave patterns that can be used in creating new assets.
Social Assets
Assets for Facebook, Twitter, Youtube, etc...
Product Images
Backgrounds
Shapes
Coming soon
Lockups
Lockups combine Product images, Backgrounds, and Shapes.
Download Illustrations
Social Assets
Thank you kindly